Tips For Your New Towels

Towel Care Guide

Proper care will help maintain the softness, absorbency and appearance of your towels, ensuring years of reliable performance.

Before First Use

We recommend washing all towels in warm water before first use to improve absorbency and remove any residual manufacturing finishes.

  • Wash dark colours separately.
  • Avoid washing towels with garments that have zips, hooks or rough surfaces.
  • Always follow the care instructions on the product label.
  • Do not dry clean.

Washing Tips

Using the correct amount of detergent is essential. Too little detergent can allow mineral deposits from the water supply to build up within the fibres, causing towels to feel stiff, coarse and less absorbent over time.

Always follow the detergent manufacturer’s recommended dosage.

Maintaining Absorbency

Overuse of fabric softeners or heavily concentrated conditioners can leave a water-resistant coating on towel fibres, reducing absorbency.

If towels begin to lose their absorbency, wash them two or three times in warm water without fabric softener to help restore their performance.

Removing Common Stains

Make-up

  • Soak in a warm solution of water and laundry detergent before washing as normal.

Blood

  • Soak immediately in cold water.
  • Replace the water until it runs clear before laundering as usual.

Linting

A small amount of lint is normal during the first few washes of any new towel.

If excessive lint is present:

  • Wash the towels two or three times before use.
  • Tumble drying will also help remove any remaining surface lint.
  • Dry dark colours separately.

Pulled Loops

Due to the looped construction of towelling, occasional pulled loops may occur.

Simply trim the loop carefully with a pair of sharp scissors. This will not damage the towel or cause it to unravel.

Drying Your Towels

For maximum softness, tumble dry or line dry after washing.

Avoid over-drying, as excessive heat can remove the natural moisture from the fibres, causing towels to become harsh, brittle and reducing their lifespan.

Do not leave towels damp or wet in the washing machine or laundry basket, as this may result in mildew or staining.

Caring for Coloured Towels

Some laundry detergents contain Optical Brightening Agents (OBAs), which are formulated to enhance white fabrics. These products may cause coloured towels to appear faded or washed out over time.

For best results:

  • Use a detergent specifically formulated for coloured fabrics.
  • Always follow the detergent manufacturer’s instructions.
  • Never use bleach or whitening agents on coloured towels.

Preventing Uneven Fading

Uneven fading or patchy discolouration can occur when detergents or household chemicals come into direct contact with coloured towels.

To minimise this risk:

  • Never pour detergent directly onto towels.
  • Rinse hands thoroughly after using household cleaners, bleach products or skincare treatments before drying them on a towel.
  • If a towel comes into contact with cleaning chemicals or cosmetic products, rinse it immediately in cold water before laundering.

Following these care recommendations will help preserve the colour, softness and longevity of your towels for years to come.